E-mail marketing is the process of getting people to subscribe to your newsletter or "Tips" letter (they sign up/give permission for information to be e-mailed to them); e-mailing them a newsletter with links to various sections of your Web site. It's a great way to bring people back into your site to do whatever action you want them to do (buy products, etc.).

You'll receive easy-to-read reports telling you how many people opened your newsletter and how many forwarded it on to friends. Try doing THAT with traditional direct mail! Why spend money on postage and printing when you can save money by utilizing e-mail marketing? Launch promotions and newsletters to highly targeted audiences and get results.
According to eMarketer's, June 2004 E-Mail Marketing report:
"E-mail marketing remains highly profitable, especially when used for customer retention. Quris Research indicates that loyal e-mail subscribers -- the 40% of customers "who would go out of their way to patronize a company whose permission e-mail programs they like" -- make more purchases and spend more online than those customers who do not feel the same loyalty."

Contact us to request more information on how you can easily start your own E-mail marketing campaign.