Social Media Infographic: The Growth

My favorite stats from the stellar infographic, below, are these:

  • 80% of companies use social media for recruitment and 95% of them use LinkedIn.
  • If Facebook were a country, it would be the world's 3rd largest country, behind China and India.
  • Users accessing Facebook through their mobile phones grew by 200% from 2011-2012
  • 53% of employers use ...

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How to Get Found by Your Local Customers

There's a tool that exists that's an absolutely HUGE opportunity for you to get found by your local customers and you probably already own this tool: your smartphone. More importantly, your "probable" customers most likely own a smartphone.  With 95% of smartphone users searching for local businesses on their phones and with 88% of these consumers taking action within ...

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Social Media Has Become the Air We Breathe

Unless you've been living off the grid, in the woods, under a rock, you know that social media has become part of our lives.  We'll look back on 2011 as the year that social media became like the air we breathe - ...

Posted in Digital Marketing, Facebook, Google, Google+, Lori Gama, Online Reptuation, Social Networking, Social Web, Twitter | Tagged , , , , , , , , , , , , , , | Leave a comment

What Is Social Capital and How Do You Measure Yours?

Social Capital has many definitions. Don't get it mixed up with what makes up your Online Reputation (the search results people see when they Google your name), although that IS part of your Social Capital. For the purpose of marketing your business, social capital is made up of the VALUE of your SOCIAL NETWORKS and ...

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Study Finds 98 Per Cent of Young Americans Use Social Media Monthly

A study done recently by Experian/Simmons found that 98 per cent of people aged 18-24 years old use social media on a monthly basis and 82 per cent of people aged 55-64 years old also use it. Facebook continues to dominate as the place most Americans go to ...

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Customize Your Twitter Background

Did you know you can control the background image in your Twitter profile? Be sure you take advantage of this because you can use that area to add more information about yourself, such as your logo; your social network icons; your phone number and website address or use it like I did recently: I added ...

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Facebook’s Timeline is a Total Game Changer

Facebook introduces "Timeline" -  Facebook's new look and concept - on October 1, 2011. Timeline is bound to revolutionize the way we use Facebook because it will make us begin to think of our lives as something to be documented for our grandchildren, great-grandchildren and for generations to come. With Timeline, Facebook has truly become ...

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Google+ Emerges As Third Largest Social Network Site

In a day after it went public, Google+, Google's Social Network, emerged as the world's third largest Social Networking site, according to Hitwise. Google+ saw a dramatic growth of 1269% in ...

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