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Category Archives: Buyer Personas

Mind-Map Your Way to Your Ideal Client

“Everyone is my client!” Have you ever said that? Do YOU believe that “everyone” is your client? After 18 years of running my own business, I am still surprised at how many business owners I meet, who have been in business for several years themselves, and think that “everyone” is their client. Or they have […]

Also posted in Business Tools, Content Marketing, Digital Marketing, infographics, Lead Generation Web Design, Lori Gama, Women Entrepreneurs | Tagged , , , , , , , , , , | Leave a comment

Website Design for Lead Generation – Get Your Foot In the Door

Lead generation with your website might be a whole new concept to you, especially if you’re a new business owner. The first step of a good lead-generation website is to get that new visitor to feel comfortable enough to stay and read your first message or click that video play button. That’s your foot in […]

Also posted in Eye-Tracking, Lead Generation Web Design, Lori Gama, Search, SEO, Social Search, Web Design, Website Usability | Tagged , , , , | Comments closed

Do you know who your personas are?

Knowing who your personas are is critical to your company’s profit and loss. If you don’t know who your personas are you’re probably losing out on a lot of revenue. …

Also posted in Digital Marketing, Website Usability | Leave a comment
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